Category: Marketing

Lehigh Valley Business Interview with Michael Keenan

“A Conversation with Michael Keenan of Keenan-Nagle Advertising, Inc.” was originally published by Lehigh Valley Business magazine in its March 30, 2020 issue. Founded in 1954, Keenan-Nagle Advertising (K-N) is the longest-running ad agency/marketing firm in the Lehigh Valley. K-N creative and marketing services are fully integrated, providing clients with the benefits of single-source project coordination, responsive service […]

The ‘Third-Party Cookie’ Monster: What’s the Impact of Google’s Decision on Your Marketing Efforts?

The death of third-party cookies is quickly marching towards us. In two informative articles I’ve read in the last two weeks, (‘Chrome Killed the Cookie. Now What?’ by George Slefo, AdAge and ‘Google to Kill Third-Party Cookies – Publishers, Advertisers Win?’ by Heather Fletcher, Target Marketing), the pros, cons, opinions and unknowns related to Google’s […]

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