Lehigh Valley Physician Hospital Organization Wins National Marketing Award
Lehigh Valley Physician Hospital Organization (LVPHO)/Valley Preferred was named a winner in one of the health care industry’s longest running marketing communications competitions, the 34th Annual Healthcare Advertising Awards, sponsored by Healthcare Marketing Report of Atlanta, GA. The local physicians’ organization was recognized with a bronze award in the Annual Report category for its 2017 Progress Update publication titled, “Physician Directed. Value Driven.” The winning entry was created in concert with Keenan-Nagle Advertising, Inc. of Allentown, PA. It can be viewed digitally at http://www.valleypreferred.com/about-us/annual-report.aspx
According to contest sponsors, the Annual Healthcare Advertising Awards is one of the largest health care advertising awards programs in the country. The organization reported nearly 4,000 entries in 2017. To arrive at its winning decisions, a national panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact.
About Lehigh Valley Physician Hospital Organization, Inc.
The Lehigh Valley Physician Hospital Organization, Inc. (LVPHO) is a regional health care delivery organization formed in 1993 by Lehigh Valley Health Network and the Greater Lehigh Valley Independent Practice Association, Inc. The LVPHO is dedicated to Achieving Clinical Excellence® through the development and implementation of innovative programs to improve health care delivery and value in the community. Through its provider-owned preferred provider organization, Valley Preferred, the LVPHO is dedicated to improving health care quality, affordability and effectiveness, which is consistent with the goals of the Triple Aim: Better care. Better health. Better cost. Providing the means to achieve these goals are programs and partnerships: accountable care collaborations, access to advanced analytics for population health management through Populytics, and BeneFIT Corporate Wellness programs helping employers promote healthier lifestyles for company employees and a culture of wellness in the workplace. For more information, visit www.valleypreferred.com/lvpho