Marketing Strategy

The Most Effective Approach Starts with a Plan

All Good Things Start with a Plan

It’s cliched, but true. The right strategy is key to the success of any marketing effort. That’s why we start there for every project we work on, large and small. By taking that time up front, the effectiveness of client campaigns drastically improve, overall costs are reduced and more value is realized.

Part of building the right strategy is determining the right channels to use. We take them all into consideration – your website, social media, email, content marketing, SEO, digital and traditional advertising, experiential marketing, customer touchpoints and communications, influencer marketing, signage, collateral, direct marketing, your sales team, etc. Based on the strategy, we determine which ones to use, how to use them and when, ensuring everything is integrated to maximize the impact.

Marketing Strategy

K-N Marketing Services:

  • Strategy Development
  • Strategy Plan Execution & Management
  • Content Planning
  • Reporting, Analysis & Insightful Recommendations

It’s cliched, but true. The right strategy is key to the success of any marketing effort

Our Approach to Developing Marketing Strategy is Straightforward:

  • Determine the goals and how they will be measured
  • Clearly define the target audience
  • Confirm budgets and timelines
  • Build a strategy that applies the right message, through the right channels, at the right time
  • Closely manage and evaluate the execution from beginning to end
  • Assess the results with clear, understandable, usable reporting

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