About Keenan-Nagle Advertising
Keenan-Nagle Advertising (K-N) is a full-service advertising agency based in Allentown, Pennsylvania. In continuous service since 1954, K-N is the longest-serving marketing and communications firm in the Lehigh Valley region.
Well-invested in technology for design, production, media and analytics, Keenan-Nagle Advertising’s multi-disciplined professionals are empowered to provide clients with uncommon levels of proficiency and performance.
By Intent, Our Client List is Not Long
We specialize in regionally-based companies and institutions looking for new levels of experience, energy and action in their team-structured marketing endeavors. Our service scope is scalable to any size partner or project. Most of our clients have worked with K-N for well over a decade. We strive to bolster their trust every working day through the delivery of unique ideas, responsive service, timely execution and quantified results.
We are always interested in new clients who are looking for these Keenan-Nagle Advertising standards of service.
K-N’s multi-disciplined professionals are empowered to provide clients with uncommon levels of proficiency and performance.
Who We Work With
It Starts with Building Your Trust
We take an integrated, strategic, results-oriented approach to everything we do. But it all starts with listening to our clients and actually hearing what they say.
Messaging
Collaborative, Strategic, Results-Focused
You have a product. A service. An impressive offering ready to dominate the light of day. Now what? Before you can sell your idea to your prospective customers, you need a message that will resonate with your target audience and the graphics to accompany it. No matter what the medium may be, K-N’s copywriting and creative services are ready to take your product from “existence” to “excellence.”
Strategy
The Idea Takes Shape
Remember: a message is only effective when it’s heard loud and clear. Now that the product and accompanying content has been created, it’s time to spread the word. The K-N marketing strategy team is ready to plan all of the next steps in rolling out your marketing campaign to the right people, at the right place, at the right times.
Execution
The Right Media and Management
From digital placement, to on-air runtimes, to contract negotiations, K-N’s media strategy team will tackle the placement process for all of your marketing tactics. Our media contract management and purchasing power means you can spend more time focusing on your brand and company’s productivity and less time swimming through a sea of deadlines, deliverables, media bills and placement confirmations.
Review
Analyzing the Results
Your campaign has ended and you’re seeing the results internally. But what was most effective about your efforts? Who responded best to your ad placements? What could be stronger next time? The answers are in the data. K-N’s intricate data tracking and analytics allows us to fully analyze user behaviors and interactions and combine them with internal purchasing trends and business data to get the full story of how your marketing efforts fare.