K-N Community BankingCommunity Banking Work
Following are a few examples of our Community Bank work including some of our most recent case studies. We are happy to provide additional samples upon request to give you an even clearer idea of how the K-N team thinks, works and delivers.
Uncommon Mortgage®
The challenge: create differentiation and preference in a crowded market. The solution: build a new brand with eye-catching color, concise messaging and longevity.
Hello/Goodbye
To capitalize on big bank mergers and the resulting customer frustration, we developed a campaign to showcase the staying power of our client.
Annual Reports
Design concepts, copywriting, production and printing, K-N does it ALL with award-winning results. Contact us now for a quote on your next annual report.
Expansion
Your branch openings and expansion into new territory will work more effectively with K-N’s experience and resources on your team. Strategy, audience targeting, creative messaging and production, traditional and digital media, local news coverage, ROI follow-up…get it ALL from one performance-proven source with K-N. Are we the right fit for your expansion plans?
Competition M&A and Other Opportunities
When competitors merge, acquire, close a branch or make almost any substantive change, they are handing you golden opportunities for significant and low-cost growth. Capitalize on these opportunities fast and effectively with K-N’s experience and ability to mobilize rapidly…before these windows of opportunities close. Change coming for a market competitor? Let’s talk now.
Community Events, Sponsorships, Promotions
You are generously invested in the health and betterment of your home community. Get proper credit for caring…and new consumer and business relationships in the process. The K-N team has proven time and again that, with the right marketing, Community Bank GOOD WILL IS GOOD BUSINESS. K-N has the ideas and expertise to make it happen. Call us on it!
Web Design & Management
Your banking website is much more than an online brochure; it’s a 24/7 digital branch and an extension of the products and services available to all of your customers anywhere on any device. K-N’s award-winning web team has the experience and tools to ensure that your website reflects the quality of your brand, provides a strong focus on core product offerings, and presents promotional hierarchy.
Newsletters
Whether print or digital, a custom newsletter is an intimate connector for hometown banks—and a marketing tool big banks can’t match. Share your community support efforts, showcase local business customers (they love the recognition!), profile your products, honor employees, etc. K-N will write, design, produce and deploy consistent issues on time and on budget.
Wealth Management & Trust
Strategically marketing to high net worth customers, families—and their legal and financial advisors—definitely requires a different “voice” and appeal points. But done properly, the marketing investment yields solid asset growth…and robust, multi-dimensional relationships that can span generations. Tight targeting and messaging to evoke your institution’s unique value proposition is the key.
Small Businesses
These “community core” customers need (and appreciate) new ways to enhance their productivity and profitability. It’s vital to reach out to them with fresh service/products…before the competition does. Customized enhancements—like the K-N-created Cash Flow 5 business banking package shown above—is one example. What would work to support your business banking growth goals? Let’s talk.
Consumer Engagement Programs
Oftentimes the simplest ideas can create the biggest buzz. A uniquely “homegrown” idea coupled with seamless execution and financial product wraparounds—like the K-N-created Jingle Jar holiday promotion above—can increase traffic (branch and web), build your brand and new relationships. While providing good, old-fashioned fun. (Remember fun?) If you have the interest, K-N has your idea!
VB3®
Most business banking advertising is rate-driven. We built a brand and ad messaging that shifted the focus to value and drove tangible results.
B.S. Campaign
Using humor, we created a series of messages that compared competitor pitfalls against the benefits our client offered and drove real results with some fun along the way.
Ready to Get Started?
So are we.