Keenan-Nagle Wins International Award for Marketing Effectiveness
By Keenan-Nagle | February 8, 2024 | Category: Awards
A marketing campaign created and managed by Keenan-Nagle Advertising for its client, Moravian Village of Bethlehem, has been recognized as a silver award winner in the international 2023 Summit Marketing Effectiveness Awards competition.
The award-winning work introduced Moravian Village’s new Point 26 Suites brand and value proposition via fresh messaging and a multimedia strategy of web, digital, social and traditional media targeting specific demographic sectors of Lehigh Valley and New Jersey markets over a 13-week span.
The campaign produced “measurably positive results,” according to Keenan-Nagle Vice President and partner, Kristin Keenan. “This award-winning campaign is a testament to the power of collaboration and shared commitment to excellence. We are immensely grateful for the trust our clients placed in us to bring their vision to life,” reports Keenan.
Now in its 29th year, program sponsor Summit International Awards of Portland, OR, Denver, CO and Preston, UK, reported that its 2023 Marketing Effectiveness Award competition drew 1,800 entries from 17 countries. Keenan-Nagle’s and other winning entries are showcased here.
According to the January 22, 2024 media release from Summit International, the Marketing Effectiveness Award program honors communications that “aim to change, influence or reinforce an audience’s knowledge, attitudes, or beliefs. Judging criteria are based on this premise, making this competition a true measure of marketing communication effectiveness.”