Anytime a recession or market interruption occurs, one of the first things to go from a business budget is their marketing. It is important to keep moving forward. There is a good deal of research out there that would suggest that businesses should actually do the opposite during tough economic times and maintain or even […]
Posted In: Marketing
“A Conversation with Michael Keenan of Keenan-Nagle Advertising, Inc.” was originally published by Lehigh Valley Business magazine in its March 30, 2020 issue. Founded in 1954, Keenan-Nagle Advertising (K-N) is the longest-running ad agency/marketing firm in the Lehigh Valley. K-N creative and marketing services are fully integrated, providing clients with the benefits of single-source project coordination, responsive service […]
Posted In: Brand Management