Month: September 2020

When we meet with clients to discuss advertising planning, the conversation usually goes like this. We get the background, the challenges they are facing, the opportunities they see, who they want to advertise to and the goals they want to achieve.  Everyone is getting excited and ideas start flying. Then the dreaded question arises. So, […]

Fear. It’s an emotion that drives all of us at one time or another. And as anyone involved in marketing knows, it can also drive consumer behavior.  Especially in 2020. I recently read through an August 2020 study done by L.A.-based marketing research firm Alter Agents that compared consumer anxiety prior to the pandemic to […]