Author: Keenan-Nagle

By Michael C. Keenan, President, Keenan-Nagle Advertising, Allentown, PA There will be no love lost when we send 2020 packing. But before the door slams, this cruelest of years has one last insult to flip us off. And it has to do with that most valuable of currencies for businesses: time. Five Months of Crazy […]

My mom is a bit of a packrat. She’s held onto crayon drawings, homemade Mother’s Day cards and embarrassing pictures of me, my sisters and my brother for over 40 years. Every once in a while, she’ll give me something she finds as she digs through all of her treasures. Her recent treasure revealed some […]

COVID -19 has impacted every aspect of our lives. It’s been a challenge to figure out where things will go and when they will happen. Looking at Coronavirus: Analytics & SEO trends can give us a revealing perspective. According to Google Trends, we are in the midst of an unprecedented time of search trends and […]

ALLENTOWN, Pa – Recognizing the growing need to address hunger in the Lehigh Valley for families in the midst of the COVID-19 pandemic, Keenan-Nagle Advertising, Inc. has partnered with Adams Outdoor, Lamar Advertising Company and Tri Outdoor, Inc. to help create awareness of the problem and give people a way to help fight hunger in […]

Anytime a recession or market interruption occurs, one of the first things to go from a business budget is their marketing. It is important to keep moving forward. There is a good deal of research out there that would suggest that businesses should actually do the opposite during tough economic times and maintain or even […]

“A Conversation with Michael Keenan of Keenan-Nagle Advertising, Inc.” was originally published by Lehigh Valley Business magazine in its March 30, 2020 issue. Founded in 1954, Keenan-Nagle Advertising (K-N) is the longest-running ad agency/marketing firm in the Lehigh Valley. K-N creative and marketing services are fully integrated, providing clients with the benefits of single-source project coordination, responsive service […]

Painful as it may be, the coronavirus experience has delivered some important lessons for businesses. Not the least of these is to have a well-framed emergency communications strategy in place and ready to deploy at a moment’s notice. Understand that no plan will be perfect. All will require on-the-fly content adaptation to the specific crisis […]

In this world of marketing data reporting and analytics, whether it is concerning website or digital advertising performance, we are often asked which metrics to focus on or which 3 data points are MOST important. We certainly understand the desire to pinpoint a silver bullet, but achieving lasting, positive returns requires a bit of bigger […]

When you are working on a marketing project, it’s easy to get swept up in the latest ad platform, the newest ways of delivering even more targeted ads, a catchy headline or just the time crunch of getting the promotion out the door. But if you are not making sure the fundamentals of your marketing […]