Category: Digital Marketing

Through collective employer action and partnerships with providers/payers, the Lehigh Valley Business Coalition on Healthcare (LVBC) has been improving the delivery, cost and quality of 300+ member employers and their employees for more than four decades. The entire Keenan-Nagle team is proud of our association with “The Coalition” as a long-time member and provider of […]

Digital advertising spend continues to rise worldwide. The pandemic has slowed it a bit for 2020, but double-digit growth is predicted to pick right back up again next year. Digital advertising, in all of its traditional and evolving forms, is going to continue to be a cornerstone of our marketing efforts. So choosing the right […]

By Michael C. Keenan, President, Keenan-Nagle Advertising, Allentown, PA There will be no love lost when we send 2020 packing. But before the door slams, this cruelest of years has one last insult to flip us off. And it has to do with that most valuable of currencies for businesses: time. Five Months of Crazy […]

In this world of marketing data reporting and analytics, whether it is concerning website or digital advertising performance, we are often asked which metrics to focus on or which 3 data points are MOST important. We certainly understand the desire to pinpoint a silver bullet, but achieving lasting, positive returns requires a bit of bigger […]

When you are working on a marketing project, it’s easy to get swept up in the latest ad platform, the newest ways of delivering even more targeted ads, a catchy headline or just the time crunch of getting the promotion out the door. But if you are not making sure the fundamentals of your marketing […]

It’s prediction season. That time when everyone provides their thoughts on what the upcoming year will bring. While we don’t pretend to have a marketing crystal ball, here are just a few of the things that we are keeping on our radar as 2020 approaches. Digital Advertising: While digital advertising channels and tactics continue to […]