Author: Keenan-Nagle

HubSpot’s recent research highlighting the top five global B2C marketing trends for 2022 (https://blog.hubspot.com/marketing/b2c-marketing-trends) points to short-form video, influencer marketing and audio content as the three advertising channels that will be a primary focal point for the upcoming year. The big follow-up question is: How do you maximize the impact of each channel? Sticking with […]

Congratulations to Act 1, the producing arm of the DeSales University Division of the Performing Arts, on the debut of their 2021-22 season. Since 1969, Act 1 has been providing highly-acclaimed live theatre and dance productions and film festivals for the Lehigh Valley community. The Keenan-Nagle team is proud to have played a role in […]

Read more here.

Through collective employer action and partnerships with providers/payers, the Lehigh Valley Business Coalition on Healthcare (LVBC) has been improving the delivery, cost and quality of 300+ member employers and their employees for more than four decades. The entire Keenan-Nagle team is proud of our association with “The Coalition” as a long-time member and provider of […]

To help families get a leg up on tuition costs, St. John Vianney Regional School in Allentown conducts an annual Walk-A-Thon fundraiser. The 2021 event, held on May 21, raised more than $3,000. Once again this year, K-N was proud to step up as a contributing sponsor. Bulldog spirit brightened the way as more than […]

Digital advertising spend continues to rise worldwide. The pandemic has slowed it a bit for 2020, but double-digit growth is predicted to pick right back up again next year. Digital advertising, in all of its traditional and evolving forms, is going to continue to be a cornerstone of our marketing efforts. So choosing the right […]

When we meet with clients to discuss advertising planning, the conversation usually goes like this. We get the background, the challenges they are facing, the opportunities they see, who they want to advertise to and the goals they want to achieve.  Everyone is getting excited and ideas start flying. Then the dreaded question arises. So, […]

Fear. It’s an emotion that drives all of us at one time or another. And as anyone involved in marketing knows, it can also drive consumer behavior.  Especially in 2020. I recently read through an August 2020 study done by L.A.-based marketing research firm Alter Agents that compared consumer anxiety prior to the pandemic to […]

Allentown-based Keenan-Nagle Advertising, was honored for more than six decades of dedication to its home community by the Allentown Chamber of Commerce in an awards reception held on Tuesday, August 11, 2020. Conducted as a virtual event with an estimated 120 business leaders and guests zoomed in, the Allentown Chamber’s annual Dedication Award was presented […]