Before the switch was flipped to illuminate the first season of “Lights In The Parkway” back in 1996, Keenan-Nagle had its original branding design and marketing plan ready to shine. The results of that inaugural year proved to be electrifying. Through the next 25 years, “Lights” has sustained its success as a holiday hit for […]
Posted In: Brand Management
Through collective employer action and partnerships with providers/payers, the Lehigh Valley Business Coalition on Healthcare (LVBC) has been improving the delivery, cost and quality of 300+ member employers and their employees for more than four decades. The entire Keenan-Nagle team is proud of our association with “The Coalition” as a long-time member and provider of […]
Posted In: Brand Management
Fear. It’s an emotion that drives all of us at one time or another. And as anyone involved in marketing knows, it can also drive consumer behavior. Especially in 2020. I recently read through an August 2020 study done by L.A.-based marketing research firm Alter Agents that compared consumer anxiety prior to the pandemic to […]
Posted In: Brand Management
“A Conversation with Michael Keenan of Keenan-Nagle Advertising, Inc.” was originally published by Lehigh Valley Business magazine in its March 30, 2020 issue. Founded in 1954, Keenan-Nagle Advertising (K-N) is the longest-running ad agency/marketing firm in the Lehigh Valley. K-N creative and marketing services are fully integrated, providing clients with the benefits of single-source project coordination, responsive service […]
Posted In: Brand Management